This flagship University Federal Credit Union [UFCU] branch is the culmination of a four-year construction and re-branding program for the company. The UFCU CEO sought to make the building visually striking and memorable; to act as both a billboard and navigational landmark, and to be an expression of the company’s progressive retail approach to financial and investment services. Responsive to that directive, the building’s bold design is deliberate and purposeful. Informed by UFCU’s excellent and well-established member service approach, the facility is also an integration of the industry’s most technically advanced products and systems. By design, this building projects the client’s philosophy of forward thinking in a conventional industry.